The inside story of how Manchester lured Puma

Manchester’s sports fashion scene is thriving, with iconic images tied to brands like Adidas, Umbro, and Puma. As major companies like Puma and Umbro establish UK headquarters in the city, it’s clear that Manchester’s urban cool is becoming a magnet for brands. The council is actively courting firms and graduates from local fashion courses to keep talent in the area. Developers are targeting big names to meet the demand for workspace in vibrant locations, like Circle Square for Puma. The city’s dynamic atmosphere is attracting new entrepreneurs, such as Solis Running, launched by locals who recognise the potential in Manchester. Overall, Manchester is positioning itself as a modern hub for sportswear innovation and creativity, building on its rich heritage while moving forward.

Read the full article at Manchester Evening News