Social media fuels 'unprecedented' pumpkin interest

A farm’s pumpkin festival is kicking off earlier than usual due to a huge buzz from social media influencers. The farm’s owner noted that this level of interest from influencers is a recent phenomenon, with no such trend a decade ago. This year, they’ve cultivated around 20,000 pumpkins from about 70 different varieties, ready to impress. For more local stories, you can check out BBC North West on iPlayer or follow them on social media. They’re also open to story ideas via WhatsApp.

Read the full article at BBC News